Result
Increased online sales with Page 1 Google Rankings from Page 10 to Page 1
Challenge
Pool Savers is a long-standing retailer and manufacturer of pool covers and pool liners based in Greater Western Sydney. The company’s Google rankings had steadily declined resulting in a fall of online sales.
Strategic Insight
Pool Savers had enjoyed a successful period and experienced the growth of new and more aggressive competitors. At the same with time many Google updates their digital presence required a reset.
By understanding the digital landscape and with our 20 years experience we were able to put a digital marketing strategy in place to develop their page1 Google rankings that had fallen below page 5 and in some cases page 10.
Solution
- Developed the new primary website
- Developed a new secondary website
- Executed new Google Ad campaigns
- Executed new SEO inputs
- Commenced Facebook ads
- Monthly management and maintenance
Scope of work:
Commercial
- Discovery
- Consultancy
Marketing
- Digital strategy
- Website Development
- Google Search audits
- SEO program
- SEM program
- Monthly Management
People
- Digital Marketing Role