Top Dollar

Metal Recycling

Leading Sydney Metal Recycling Company

Result

Increased Organic website inquires by 300%

Increased brand visibility by 200%

Increased new sales generation monthly

Challenge

Top Dollar metal recyclers was an existing successful business that wanted to increase their online visibility to create increased sales inquiries. They had some existing page 1 rankings however their rankings were lacking in depth and their inquiry rate was low to medium. So the challenge was to vastly improve their Page 1 rankings and their inquiries to their brand.

Strategic Insight

Top Dollar needed a digital marketing strategy. We needed to research the industry, their competitors, the current google search pages for their primary search terms and find a strategy to reach the objective of increased page 1 rankings and increased sales inquiries.

Solution

  • Discovered the secret sauce to drive rankings and inquiries
  • Developed a high number of page 1 rankings
  • Developed a higher conversion rate from page 1 rankings
  • Developed a high performing Google Ad Program
  • Developed promotion and sales tactics offline
  • Developed higher visibility with increase of 200% in searches for their brand name

Scope of work:

Commercial

  • Audit
  • Discovery
  • Advisory

Marketing

  • marketing audit
  • sales audit
  • roadmap
  • strategy
  • segmentation
  • budget
  • digital assets
  • SEO & SEM
  • mgt & review process

People

  • Owner Role
  • Partner Role
  • Team Role

Karl Alfaro

Since 2005 Morel and his team have made a massive impact on our marketing results.

Great web development. Great sales results.