Top Dollar metal recyclers was an existing successful business that wanted to increase their online visibility to create increased sales inquiries. They had some existing page 1 rankings however their rankings were lacking in depth and their inquiry rate was low to medium. So the challenge was to vastly improve their Page 1 rankings and their inquiries to their brand.
Strategic Insight
Top Dollar needed a digital marketing strategy. We needed to research the industry, their competitors, the current google search pages for their primary search terms and find a strategy to reach the objective of increased page 1 rankings and increased sales inquiries.
Solution
Discovered the secret sauce to drive rankings and inquiries
Developed a high number of page 1 rankings
Developed a higher conversion rate from page 1 rankings
Developed a high performing Google Ad Program
Developed promotion and sales tactics offline
Developed higher visibility with increase of 200% in searches for their brand name
Scope of work:
Commercial
Audit
Discovery
Advisory
Marketing
marketing audit
sales audit
roadmap
strategy
segmentation
budget
digital assets
SEO & SEM
mgt & review process
People
Owner Role
Partner Role
Team Role
Karl Alfaro
Since 2005 Morel and his team have made a massive impact on our marketing results.